In 2013, on the condition that the stable development of its original business was ensured, Qingdao KingKing determined the grand strategy of building a platform of "Beauty economy industry circle" based on the cosmetics industry chain.
Production research and development: Kingking invested Guangzhou Dongfang and other enterprises, to combine brand output with ODM
Brand marketing: Kingking owns many innovative brands such as "New Lanxiu” and “LC”
Sales channels: Kingking has formed a marketing network covering many provinces across the country
In recent years, from finishing funds to accelerate the layout of the cosmetics business, to integrating resources to build a complete cosmetics industry chain, from the creation of a smart cosmetics new retail platform , ALLL Beauty, to reconstruct the "People Goods Places", to joining hands with Qingdao Comprehensive Bonded Zone and entering short videos platform to expand cross-border shopping sector.
Distributor of diverse international well-known brands

The company has distribution business relationships with many cosmetic brands around the world to meet the different needs of different groups of people for cosmetics.

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