The Kingking sustainable development strategic plan - "Light for the New Life, Light for the Future" - is centered on the three principles of sustainable development, adhering to corporate governance in accordance with the law, fulfilling corporate responsibility, and creating environmentally friendly production methods to promote the green and low-carbon development of the industrial chain, and to create more green value for the society and become a creator of a better life. We will create more green value for the society and become the creator of a better life.

Mutually beneficial sharing
Looking for development opportunities from the solution of user needs, continuous innovation and research and development, to provide users with fashionable, efficient, sustainable products, and constantly improve the core competitiveness of enterprises, leading the home fragrance industry growth "new" new.

Bear moral responsibility
The establishment and development of enterprises can not be separated from society, we in line with the rich think of the source, dedication to society, adhere to the "return employees, dedication to society" business purposes, enthusiastic participation in poverty alleviation, environmental protection, disaster relief and other charities, and constantly expanding participation in the public welfare of the new areas and new ways.

Harmonious coexistence
With a highly responsible attitude towards the ecological environment, we continue to promote the carbon reduction program for the whole life cycle of our products. We research and promote natural plant wax-based materials to lead a new green and low-carbon revolution in the candle industry, introduce green photovoltaic power generation and UV photolysis air purifiers to actively save energy and reduce emissions, and are committed to building a "green factory". Together with our upstream and downstream partners, we are exploring the sustainable development model of the whole value chain, so that the green mountain and green water will flow forever, and the blue sea and blue sky will be here forever in the future.